From hikers, for hikers.

The VitaNoar hiking edit 2026

Our No. 1 hiking pick.

Meet FiveFoot: merino hiking socks with individual toe sleeves that help reduce skin-on-skin rubbing. A considered design for more comfortable miles, toe by toe.

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Merino hiking socks. Individual toe design.
FemFot
Made for the trailFemFot

The VitaNoar story

More hikers.
More miles together.

orders
30,000+
hikers already wear them
65,000+

A smaller, considered collection

Five essentials. Your everyday.

For moving, getting ready, and winding down.
Find the little things that fit your day.

FemFot FiveFoot · Merino toe socks

The VitaNoar hiking edit

Our hiking favourite
for 2026.

Meet FiveFoot. Merino toe socks with individual toe sleeves and a seamless knit construction. Thoughtful details for the familiar routes and the miles still ahead.

  • 01Merino wool
  • 02Individual toe design
  • 03Seamless knit
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Beauty essentials organized in the Magic cosmetic case while packing a suitcase

At home. Away. Every day.

Your routine,
a little simpler.

Keep your beauty essentials together, from your bathroom shelf to your weekend bag. Open it wide, find what you need, and get on with your day.

Discover the Magic cosmetic case

The VitaNoar approach

A little less fuss.
A little more everyday ease.

Find your everyday essential